People don't choose a builder in an afternoon. They look at your past projects, read reviews and compare a few builders over weeks, sometimes months. Your website is where most of that research happens, so it needs to show your work, explain how you build and make it easy to start a conversation.
- Lead with real projects: photos, the brief, the suburb and what you built.
- Explain your process step by step, from first meeting to handover.
- Show your licence number and the credentials customers check before signing.
- Use an enquiry form that asks about budget, block and timing, so you spend time on serious jobs.
Home page: show the kind of work you do
Someone planning a $150,000 extension wants to know straight away whether you do that kind of job. Your home page should answer three questions before anyone scrolls:
- What you build: "Custom homes, extensions and renovations in Adelaide's eastern suburbs."
- Proof: a strong photo of a finished project and your Google rating.
- What to do next: a "Start your project" button and your phone number.
Skip the stock photos of hard hats and blueprints. One real finished kitchen says more than ten generic images.
Project pages: your best sales tool
A gallery of photos is good. A short page for each project is much better. For each one, include:
- The suburb and the type of job (second-storey addition, knock-down rebuild, kitchen and bathroom renovation)
- What the client wanted and any challenges, like a sloping block or a heritage overlay
- Before, during and after photos
- How long the build took
- A quote from the client, if they're happy to give one
Project pages also help you show up on Google. A page about a "second-storey addition in Norwood" gives Google an exact match when someone nearby searches for that kind of job.
Explain how you build
Building is a big, unfamiliar purchase for most people, and uncertainty stops them from calling. A simple "How we work" section takes the fear out of it:
If you offer something that sets you apart, like fixed-price contracts, weekly photo updates or a single site supervisor for the whole job, put it here.
Licence number and credentials
In South Australia, building work contractors must include their licence number in advertising, and that includes your website. Put it in the footer of every page and on your enquiry form.
Customers often check more than the licence: insurance, industry memberships and warranties. Show the ones you hold, and explain them in plain English.
Licensing, contract and insurance requirements for building work differ between states and depend on the size of the job. In SA, check with Consumer and Business Services for what applies to you.
An enquiry form that qualifies leads
Builders get plenty of "how much for a house?" enquiries. A slightly longer form saves you hours by telling you upfront what kind of job it is:
- Type of project (new home, extension, renovation, other)
- Suburb
- Rough budget range
- Do you have plans yet?
- When are you hoping to start?
- Photos or plans (optional upload)
Keep it to one screen on a phone, and reply quickly. People planning a build usually contact several builders, and the one who replies first with a sensible next step is often the one who gets the meeting. Read why the fastest reply wins the job.
Reviews and the long decision
Because the decision takes weeks, people come back to your site several times. Reviews do a lot of the work in between visits. Show your Google rating near the top and a few detailed reviews on your project pages. If you need more, see how to get more Google reviews.
Builder website checklist
- Clear headline: what you build and where
- Real photos of finished projects (no stock images)
- A short page for each featured project
- "How we work" steps from first meeting to handover
- Licence number on every page
- Credentials, insurance and warranty information you actually hold
- Google rating and detailed reviews
- Enquiry form with project type, budget, timing and uploads
- Instant phone alerts and a fast reply to every enquiry
Most of what customers expect from any trade website applies to builders too. See what should be on a tradie website for the full list, and our guides for plumbers and electricians.
A website that wins building jobs
We build websites for builders with project pages, your licence number, reviews and an enquiry form that sorts serious jobs from browsers.
Frequently asked questions
Real project photos, a short page for each featured project, an explanation of your building process, your licence number, reviews and an enquiry form that asks about project type, budget and timing.
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Rhys builds and looks after every Reactive Web website himself, from Redwood Park in Adelaide, for local service businesses that want more calls, bookings and enquiries.
