How many enquiries could your website be missing?
Every service business website gets visitors — the question is how many of them turn into calls, bookings and enquiries. This free calculator gives you a quick estimate based on your own numbers, in about 30 seconds.
Quick estimate
How many enquiries could your website be missing?
Not sure? Most local service businesses get 300–1,500.
Well-built service business websites typically turn 2–5% of visitors into enquiries.
At a 3% enquiry rate, 500 visitors would bring about 15 enquiries a month — 10 more than you get now.
If you won half of them, that's around $2,500 a month in extra work — $30,000 a year.
This is an estimate based on the numbers you enter, not a guarantee. Your free audit will show where your real opportunities are.
Your website is already getting visitors. The question is how many of them become customers.
What's a good enquiry rate?
Well-built service business websites typically turn 2–5% of visitors into enquiries. If your site is converting below 2%, something in the experience is likely costing you work — slow load times, an unclear call to action, or a layout that's hard to use on mobile all push that number down.
5 common reasons service business websites don't convert
- It's slow on mobile. Most of your visitors are on their phone, and over half will leave a site that takes longer than 3 seconds to load.
- There's no clear way to act. If calling, booking or getting a quote isn't obvious on every page, visitors leave without doing it.
- Reviews and trust signals are missing. Customers compare 3–4 businesses before choosing — your Google reviews need to be visible, not buried.
- It's not showing up on Google Maps or local search. A fast site with no local SEO still won't get found.
- It's outdated or hard to update. Old pricing, old photos and a stale blog all signal to visitors that you might not be around — or paying attention.
Where do I find my visitor numbers?
If you have Google Analytics set up, open Reports → Life cycle → Engagement → Overview to see your "Active users" for the last 28 days — divide that by 4 for a rough monthly figure, or use the date range picker to set it to the last month directly. If you don't have Analytics installed, or aren't sure, that in itself is usually a sign your website needs attention — a free audit will tell you exactly where you stand.
Frequently asked questions
Enquiry rate is the percentage of website visitors who take an action — calling, booking, or filling in a form. Divide your monthly enquiries by your monthly visitors and multiply by 100.
If you have Google Analytics installed, open Reports → Life cycle → Engagement → Overview to see "Active users" for the last 28 days. If you're not sure whether it's installed, that's usually the first problem — a free audit will tell you.
It's a guide, not a guarantee. It's based on industry-typical conversion rates and the numbers you enter — real results depend on your trade, area and competition. A free website audit will give you a more accurate picture.
Well-built service business websites typically turn 2–5% of visitors into enquiries. Below 2% usually points to slow load times, unclear calls to action, or a site that's hard to use on mobile.