Quote win rate calculator
Work out what share of your quotes turn into jobs, and what winning a few more would be worth to your business.
Your win rate
30%
12 of 40 quotes
Work won
$18,000
per month · $216,000 a year
Quoted but lost
$42,000
per month in quotes that didn't go ahead
A 40% win rate means about 4.0 extra jobs a month, worth around $72,000 a year, from the quotes you're already sending.
Win more of the quotes you send
- Reply first. Customers often go with whoever gets back to them first. See why the fastest reply wins the job.
- Quote quickly. Same-day or next-day quotes beat quotes that arrive a week later.
- Follow up. A friendly check-in two or three days after sending the quote wins jobs that would otherwise go quiet.
- Build trust before you quote. Reviews, real job photos and your licence number on your website make customers more confident saying yes.
Why your quote win rate matters
Most businesses try to grow by getting more leads. But every quote you send has already cost you time: the call, the site visit, the write-up. Winning a few more of those quotes is often the cheapest growth there is, because you've already done the hard part.
Track it simply: each month, count the quotes you sent and the jobs you won. Then look at where the lost quotes went:
- Went with someone faster: work on reply and quote speed.
- Went quiet: follow up every quote two or three days after sending.
- Too expensive: check the lead source. Shared leads from lead sites are often price shoppers. See is hipages worth it for tradies?
- Didn't trust you yet: reviews, photos and a professional website close that gap. See what should be on a tradie website.
Frequently asked questions
Divide the number of jobs you won by the number of quotes you sent, then multiply by 100. For example, 12 jobs from 40 quotes is a 30% win rate.
It varies a lot by trade, job size and where your leads come from. Repeat customers and referrals convert far better than shared leads from lead sites. The most useful benchmark is your own rate over time: if it's going up, you're doing something right.
Yes. A quote conversion rate (or close rate) is the share of quotes that turn into paid jobs. Some businesses also track the conversion from enquiry to quote, which shows how many enquiries you're losing before you even quote.
Reply to enquiries quickly, send quotes the same or next day, follow up two or three days later, and make sure your website and Google profile show reviews, real photos and your licence details.
Usually not first. Speed, follow-up and trust win more jobs without cutting your margin. If you're winning almost every quote, your prices may actually be too low.