Free Google Business Profile checker
See where your business shows up on Google for the searches your customers use, and how your profile compares with the top competitors near you. Free, no sign-up.
Business listings, ratings and review counts from Google Maps.
Why your Google Business Profile matters
When someone searches for a local service, the map results at the top of Google get most of the calls. Which businesses appear there depends on how relevant, close and well-regarded Google thinks each one is, and much of that comes from your Business Profile.
The checker compares the parts of your profile you can actually improve:
- Reviews: how many you have, and your rating, compared with the businesses ranking above you.
- Photos: real photos of your work, team and premises make your profile more clickable.
- Website and hours: basics that help Google trust your listing and help customers decide.
Not showing up at all? Read why your Google Business Profile might not be showing up.
Frequently asked questions
It finds where your profile appears in Google's results for a search your customers would use, then compares your rating, review count, photos, website and opening hours with the top three competitors in those same results.
Yes. The check and your results are free with no sign-up. You can optionally have the report emailed to you.
Google personalises local results based on where the searcher is, so positions vary from street to street. The checker shows a typical result for the search, which is a useful guide to how you compare.
The biggest factors you control are a complete profile with the right categories, a steady flow of new reviews, regular photos and posts, and a good website linked to your profile. The findings in your report show which of these to work on first.
Google shares up to 10 photos per profile with tools like this one, so 10+ means you have at least 10. Most top-ranking profiles have well over that.