Most happy customers are glad to leave a review. They just don't think of it, or they don't know where to go. Getting more reviews is less about persuading people and more about making it easy, at the right moment.
- Ask soon after a job you're proud of, while the customer is happiest.
- Send a direct link so leaving a review takes seconds.
- Reply to every review, good or bad, and never fake or buy them.
Why reviews matter
When customers compare local businesses on Google, star ratings and recent reviews are often what they look at first. Recent reviews also show that your business is active. A profile where the newest review is two years old can make customers wonder if you're still trading.
The simple system
Asking only your happiest customers can look like you're filtering reviews. Ask after any job you're proud of, and let customers say what they think.
What not to do
• Don't offer discounts or gifts in exchange for reviews. It's against Google's rules. • Don't post fake reviews or ask friends and family to pose as customers. Fake reviews can break Australian consumer law. • Don't ask for lots of reviews all at once from people who haven't used you recently.
Make it automatic
The hardest part is remembering to ask. In every Reactive Web dashboard, when you mark a job as Won, you can tap Request a review and the customer gets one friendly email with a button straight to your Google review page. Each customer is only ever asked once, so you never double up.
Want more reviews coming in?
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Rhys builds and looks after every Reactive Web website himself, from Redwood Park in Adelaide, for local service businesses that want more calls, bookings and enquiries.
