Your Google review link is a web address that opens your business's review box on Google, with the stars ready to tap. Send it to a customer and they can leave a review in under a minute, without searching for your business first. Here's how to get your Google review link for your business, why it looks so long, how to shorten it, and where to use it so it actually gets used.
- Every Google Business Profile has its own review link. You find it with the "Ask for reviews" or "Get more reviews" button.
- You can copy it from your phone or your computer in about a minute.
- The link Google gives you is long and messy. A short link looks tidier and keeps a text message to one SMS.
- The link only helps if you send it. A text straight after the job is the easiest win for most tradies.
What is a Google review link?
Without it, a customer has to search your business, find your profile, scroll to the reviews and find "Write a review". Plenty give up halfway. A review link skips all of that.
You need a Google Business Profile for this to work. If your business doesn't show up on Google Maps yet, start with why your Google Business Profile isn't showing up.
How to get your Google review link
Google moves its buttons around now and then, so the wording may be slightly different on your screen. The steps below are the same idea every time: open your profile, find the button about reviews, and copy the link.
On your computer
On your phone
Can't find the button? Check that you're signed in to the right Google account, and that your profile is verified. Unverified profiles don't get all the tools.
If you'd rather skip the steps, our free Google review link generator finds your direct review link from your business name.
Why is the Google review link so long?
The link Google gives you is a string of letters and numbers that identifies your business. Depending on where you copy it from, it can be a short-ish "g.page" address or a much longer one with a place ID in it. Either way, it's not something a customer could ever type, and it looks a bit odd in a text.
Long links cause two small problems:
- They look less trustworthy. A random string of characters in a text can look like spam.
- They make texts longer. A standard text message holds 160 plain characters. Go over that and your message is sent as two or more texts joined together, which costs more and can arrive out of order on some phones.
How to shorten your Google review link
You've got a few options:
| Option | How it works | Good for |
|---|---|---|
| A page on your own website | Ask your web designer to set up a short address like yourbusiness.com.au/review that forwards to your review link | Invoices, quotes, vehicle signs, business cards |
| A free link shortener | Paste your review link into a shortening service and copy the short version | Quick texts and emails |
| A QR code | Turn the link into a code customers scan with their camera | Printed things: invoices, cards, stickers |
A short address on your own website is the tidiest choice, because customers can see it's really you. Some free shortener links can look a bit spammy, so test one on your own phone first.
Where to use your Google review link
Once you have it, put it everywhere a happy customer might see it:
- A text message straight after the job, while the customer is still pleased
- Your invoice and receipt, with a short line like "Happy with the job? We'd love a Google review"
- Your email signature
- Your quote follow-up emails, once the job is finished
- A QR code on a review card, sticker or the back of your business card
- Your website's contact or thank-you page
For printed cards and stickers, read our guide to Google review cards, including a free printable option. Of all of these, the text after the job does the most work. Invoices and email signatures are nice backups, but people skim them. A personal text from you, the same day, is hard to ignore. For more on timing and wording, read how to get more Google reviews.
One rule to remember: ask every customer the same way. Google doesn't allow offering anything in return for reviews, and it doesn't allow only sending the link to customers you think will be happy.
The hard part isn't the link, it's remembering to send it
By the time you're back in the ute, you're thinking about the next job. The text never gets sent, and that happy customer never leaves a review.
That's what ReviewRank is for. It's a phone app made in Adelaide for Australian tradies, and it sends your Google review link for you.
Here's how it works:
- Tap Job done. Add the customer's first name and mobile number. That's it.
- They get a short, friendly text with a link straight to your Google review box. ReviewRank uses a short link, so the text stays one SMS.
- Quiet hours. Finish a job at 9 pm and the text waits until morning, so nobody gets a buzz at night.
- One polite reminder goes 3 days later, but only if they haven't reviewed yet and haven't replied STOP.
- You can see who opened it, so you know whether a customer saw the link or not.
Only text customers who have agreed to hear from you. ReviewRank asks every customer the same way, with no filters and no incentives, so you stay inside Google's rules.
Let ReviewRank send your review link
Tap Job done after each job and ReviewRank texts your customer a short link to your Google review box, with one reminder 3 days later.
ReviewRank is $29 a month with a 14-day free trial, includes 100 review-request texts a month, and you can cancel any time in the app. No one can guarantee a position on Google, but ReviewRank takes the remembering out of asking.
Frequently asked questions
Sign in to the Google account that manages your Business Profile, search your business name on Google or open your profile in Google Maps, and tap "Ask for reviews" (or "Get more reviews"). Copy the link from the box that appears.
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Rhys builds and looks after every Reactive Web website himself, from Redwood Park in Adelaide, for local service businesses that want more calls, bookings and enquiries.
