Air conditioning is a seasonal scramble. The first 40-degree week of summer brings a flood of "air con not working" and "split system installation" searches, and the businesses that answer first get the work. The rest of the year, people research bigger purchases like ducted systems slowly and carefully. A good website handles both.
- Give each system type its own page: split, multi-split, ducted reverse cycle and evaporative.
- Show your refrigerant handling licence and electrical credentials where customers can see them.
- Help customers size a system and request a quote with photos, without a site visit for simple jobs.
- Be ready for the summer rush with clear repair pages, phone alerts and instant replies.
Home page: installs, repairs and servicing
Air conditioning customers usually want one of three things: a new system, a repair or a service. Make all three obvious from the first screen:
- A clear headline: "Split and ducted air conditioning installed across Adelaide's west."
- Three clear paths: "Get an install quote", "Book a repair" and "Book a service".
- Your licence details and Google rating near the top.
- A call button that's easy to tap on a phone, because repairs are often urgent.
A page for each system
Customers search for the specific system they want, and each one raises different questions. Give each its own page:
- Split system installation: room sizes, indoor unit placement, typical install time
- Multi-split systems: one outdoor unit, several rooms
- Ducted reverse cycle: zoning, new builds versus existing homes
- Evaporative cooling: still popular in Adelaide's dry heat, and running costs
- Repairs and servicing: common faults and what a service includes
On each page, explain what the system suits, what affects the price and how long installation takes. If you can give starting prices for common installs, do it. People comparing quotes value a business that's upfront.
Licences and credentials
Customers want to know the person installing their system is qualified. Anyone handling refrigerant in Australia needs a refrigerant handling licence from the Australian Refrigeration Council (ARCtick), and the electrical connection needs to be done by someone licensed for electrical work in your state.
Show your licence numbers in the footer and on your quote form, and mention any brand accreditations or extended warranties you can offer, but only ones you actually hold.
Help customers size a system
"What size air conditioner do I need?" is one of the most common questions in this industry. A simple sizing guide or calculator helps customers understand their options, gets you better-qualified enquiries and builds trust before you've spoken.
Keep it as a guide, not a final answer: room size, ceiling height, insulation and sun exposure all affect the right capacity, and you'll confirm it when you quote.
Quote forms and the summer rush
A good quote form saves you a site visit for straightforward installs:
- Type of system they're interested in
- Number and size of rooms
- Suburb and type of home (single or double storey)
- Photos of where the indoor and outdoor units would go
- Preferred timing
For repairs, keep it even shorter: what's wrong, the brand and model if they know it, and the best number to call. In a heatwave, the first business to reply usually wins the job, so make sure every enquiry goes straight to your phone and the customer gets an instant reply. Read why the fastest reply wins the job.
Servicing plans and repeat work
Regular servicing keeps systems efficient and brings customers back to you when they need a repair or a replacement. Offer a simple annual service with a clear price, let customers book it online, and send reminders before summer and winter.
Air conditioning website checklist
- Clear paths for installs, repairs and servicing
- A page for each system type
- Refrigerant handling and electrical licence details
- Starting prices or price guidance
- A sizing guide for common rooms
- Quote form with photo upload
- Short repair request form and a tap-to-call button
- Servicing plans with online booking
- Google rating and reviews
- Instant alerts and a fast reply to every enquiry
For the essentials every trade website needs, see what should be on a tradie website and our electrician website guide.
A website ready for the summer rush
We build air conditioning websites with system pages, quote forms and instant enquiry alerts, so you're first to reply when the heat hits.
Frequently asked questions
Separate pages for each system type, your licence details, starting prices or price guidance, a quote form with photo upload, a quick repair request form, servicing plans and Google reviews.
Get website tips by email
One short email a month on winning more enquiries. No spam, unsubscribe any time.
Rhys builds and looks after every Reactive Web website himself, from Redwood Park in Adelaide, for local service businesses that want more calls, bookings and enquiries.
