Your business name goes on your van, your shirts, your Google profile and every quote you send. A good one tells people what you do, is easy to say over the phone and works on Google. Here are 100+ ideas to get you started, plus how to check and register your name in Australia.
- The best tradie names are short, easy to spell and make the trade obvious.
- Adding your area (like "Northside" or "Hills") helps locally but can limit you if you expand.
- Check the name is free on ASIC, as a domain name, and isn't trademarked, before you print anything.
- Don't stuff keywords into your Google Business Profile name. Use your real registered name.
What makes a good tradie business name?
- Clear: people can tell what trade you're in
- Short: easy to fit on a van and a phone screen
- Easy to say and spell: you'll say it on the phone hundreds of times
- Available: as a business name, a .com.au domain and social handles
- Room to grow: works if you add services, staff or areas later
Name ideas by trade
These are examples to spark ideas. Check availability before using any of them, as some may already be registered.
Plumbers
Flowline Plumbing, Clearpath Plumbing, TrueFlow Plumbing & Gas, Northside Plumbing Co, Pipeworks Plumbing, Steady Stream Plumbing, Hot Tap Plumbing, Gully Plumbing Services, Copperline Plumbing, BlueDrop Plumbing, Fix & Flow Plumbing, Rapid Response Plumbing, Hills Hot Water, Drainright Plumbing
Electricians
Brightline Electrical, Switched On Electrical, Live Wire Electrical, Circuit Pro Electrical, Spark & Co Electrical, Volt Electrical Services, True North Electrical, Powerpoint Electrical, Current Electrical Solutions, Safe Switch Electrical, Bright Sparks Electrical, Coastline Electrical, Amped Electrical, Grid Electrical
Builders and carpenters
Solid Ground Building, Truebuild Construction, Framework Carpentry, Square Set Carpentry, Level Line Builders, Cornerstone Building Co, Oak & Iron Building, Plumb & Level Carpentry, Keystone Renovations, Benchmark Builders, Timberline Carpentry, Craftline Building
Painters
Fresh Coat Painting, True Colour Painters, Brushline Painting, Clean Edge Painting, Even Coat Painting, Colourworks Painting, Primed Painting Services, Straight Lines Painting, Second Coat Painting, Finish Line Painters
Landscapers and gardeners
Greenline Landscaping, Rootwise Gardens, Groundworks Landscaping, Evergreen Garden Care, Cut Above Gardening, Fresh Cut Lawns, Terrace Landscapes, Wild Oak Landscaping, Neat Edge Lawn & Garden, Leaf & Stone Landscaping
HVAC, air conditioning and refrigeration
CoolFlow Air, Climate Right Air Conditioning, True Temp Heating & Cooling, Airwise Climate Control, Fresh Air Services, Polar Air Conditioning, Comfort Zone Air, Breeze Climate Solutions
Roofers and gutters
Topline Roofing, Ridgeline Roofing, Overhead Roofing, Watertight Roofing & Gutters, Peak Roof Restorations, Gutterguard Pros, Skyline Roofing, Capstone Roofing
Tilers, concreters and handymen
True Tile, Grout & About Tiling, Level Tiling Co, Solid Pour Concreting, Smooth Finish Concrete, Formwork Concreting, Handy Fix Services, Odd Job Handyman, Sorted Handyman, Fix It Right Maintenance
Should you use your own name?
"Dave Smith Electrical" builds trust and feels personal, and it's great if you plan to stay a small, owner-run business. The downside is that it's harder to sell the business later and can feel less like a team if you grow. A neutral name with your trade in it is usually more flexible.
Should you put your suburb or city in the name?
Names like "Northside Plumbing" or "Hills Electrical" tell locals you're nearby, which helps. But they can hold you back if you move or expand. Broad areas ("Northern Suburbs", "Hills", "Southside") age better than a single suburb.
Your name and Google
Google ranks Business Profiles partly on how well they match what people search, so a name that includes your trade can help a little. But don't add keywords to your Google Business Profile name that aren't part of your real business name, like "Dave's Plumbing | Emergency Plumber Adelaide". It's against Google's guidelines and can get your profile suspended. If you want the keywords, choose a registered name that already includes them.
How to check and register your business name
A business name registration lets you trade under that name. It doesn't stop someone else using something similar. For that, you'd need a trademark.
You don't need to register a business name if you trade under your own name exactly (for example "Dave Smith"). Add anything else, like "Dave Smith Electrical", and you do.
Next steps once you've chosen a name
- Register the .com.au domain and set up a business email (no Gmail on the van)
- Set up your Google Business Profile with the exact registered name
- Get a simple logo and signwriting
- Build a website that matches. Our guide to what should be on a tradie website explains what to include.
Got the name? Let's get you found
We build tradie websites with your domain, business email and Google profile set up properly from day one.
Frequently asked questions
List words related to your trade, your area and the qualities you want to be known for, combine them into short options, then check which are available on ASIC and as a .com.au domain.
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Rhys builds and looks after every Reactive Web website himself, from Redwood Park in Adelaide, for local service businesses that want more calls, bookings and enquiries.
