Website design for hair and beauty salons: turn followers into bookings

Your Instagram shows off your work. Your website is where people actually book. When someone searches "balayage near me" or "brow lamination Unley", they want to see your prices and your next available time, then book in a few taps. Here's how to make your salon website do that.

Home page: one job, getting the booking

A salon website doesn't need to be long. It needs to answer "can I get what I want, at a price I'm happy with, at a time that suits me?" as fast as possible:

• A "Book now" button at the top of every page, and repeated as people scroll.
• Your main services with a link to the full price list.
• Real photos of your salon and your work.
• Opening hours and location, including late nights and parking.

Online booking that matches how your clients book

Systems like Fresha and Square Appointments let clients choose a service, a stylist and a time, and they send reminders automatically. A few things make a big difference:

• Embed booking on your site, so clients don't feel like they're leaving.
• Name services the way clients search: "Full head foils" and "Gel nails, hands" are clearer than internal shorthand.
• Ask new clients the right questions, like hair length or patch-test history for colour.

Compare the options in our guide to online booking systems for small businesses.

A price list people can actually use

Price is one of the first things salon clients look for. A clear, organised price list removes the most common reason people don't book:

Group services by category (cuts, colour, treatments, nails, brows and lashes), show "from" prices where the final cost depends on length or time, and explain what changes the price. If prices vary by stylist level, say so.

Show your work and your team

Photos sell salon services. Use your own work, not stock images, and keep the gallery up to date. Before-and-after colour work, finished styles and close-ups of nails or brows all help clients picture their result.

Introduce your team too. A short profile for each stylist or therapist, with what they love doing and a "Book with" button, helps clients find the right person and builds loyalty to your salon, not just one stylist.

Link your Instagram, but don't rely on it alone. Not everyone uses Instagram, and Google can't rank a salon for "curly hair specialist Adelaide" if that information only lives on social media.

Policies, deposits and gift vouchers

Clear policies reduce no-shows and awkward conversations. Put them on your booking page:

Gift vouchers are easy extra revenue, especially before Christmas and Mother's Day. If your booking system supports online vouchers, put a "Buy a gift voucher" link in the header.

Salon website checklist

Rhys Hutchinson

Rhys builds and looks after every Reactive Web website himself, from Redwood Park in Adelaide, for local service businesses that want more calls, bookings and enquiries.