Electrical work is a trust purchase. Customers are letting you into their home and their switchboard, so your website has to show you're licensed, local and good at what you do, fast. Here's what to put on each page.
- Show your licence number and safety credentials on every page.
- Give high-value services like switchboards, solar, batteries and EV chargers their own pages.
- Use real photos of your work and your Google reviews to build trust.
- Make calling and requesting a quote easy, and reply fast.
Home page: answer "can they help me?" in seconds
Your home page should say what you do, where you work and how to get in touch, before anyone scrolls:
- A clear headline: "Licensed electricians in Adelaide's north. Same-week switchboard upgrades."
- A call button and a quote button in the header.
- Your licence number where people can see it.
- Your Google rating and a short line on response time.
Service pages: one per job you want more of
Electrical work covers a lot of ground, and customers search for specific jobs. Give your main services their own pages, each with what's involved, rough pricing, how long it takes and photos of real installs.
- Switchboard upgrades and safety switches
- Solar and battery installs
- EV charger installation
- Lighting, power points and rewiring
- Safety inspections and smoke alarms
- Emergency electrical repairs
EV chargers, batteries and switchboard upgrades are high-value jobs with growing search demand. A detailed page for each is one of the best investments you can make in your website.
Licence number and credentials
In South Australia, electrical contractors must include their licence number in any advertising to the public, and that includes websites. Put it in your header or footer and on your quote form.
Add other credentials customers recognise, such as solar accreditation or industry memberships, but only ones you actually hold.
SA requires your contractor licence number on websites, vehicles and business cards. Other states have their own rules, so check with your licensing body.
About page: show the people
Customers want to know who's coming to their house. A short about page with real photos of you and your team, how long you've been working and the areas you cover does more than any slogan.
Reviews and job photos
Show your Google rating near the top of the home page and on every service page. Add photos of finished switchboards, neat cable runs and installed EV chargers. Electricians who show tidy work stand out. Want more reviews? Read how to get more Google reviews.
Quote form and fast replies
Many electrical jobs start with a quote: a switchboard upgrade, a battery, an EV charger. Keep the form short and let customers attach a photo of their switchboard or meter box.
Then reply quickly. Customers usually ask two or three electricians, and the first clear reply often wins. Your website can send every enquiry to your phone instantly and send the customer an automatic reply so they know you'll be in touch.
Electrician website checklist
- Clear headline with your trade and area
- Call and quote buttons on every page
- Licence number visible on every page
- A page for each main service (switchboards, solar, EV chargers…)
- Service areas
- About page with real photos of your team
- Google rating, reviews and job photos
- Short quote form with photo upload
- Instant reply and phone alerts for every enquiry
Most of this applies to every trade. Read what should be on a tradie website for the full checklist.
A website that wins electrical jobs
We build websites for electricians with service pages, your licence number, reviews and instant enquiry alerts built in.
Frequently asked questions
In South Australia, yes. Electrical contractors must include their licence number in advertising to the public, including websites, vehicles and business cards.
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Rhys builds and looks after every Reactive Web website himself, from Redwood Park in Adelaide, for local service businesses that want more calls, bookings and enquiries.
